Eric PinckertAnacoluthonAnacoluthon — from the Greek anakolouthon, from an-: “not” and ἀκόλουθος akólouthos: “following”) is an unexpected discontinuity in the…Jun 2, 2021Jun 2, 2021
Eric PinckertLook for the Silver LiningToo many nonfiction writers think that in order to be serious they should be as free of emotion as possible. This can make boring topics…May 1, 2021May 1, 2021
Eric PinckertCopywriter’s Contrasts: A Page from the Wieden + Kennedy PlaybookRemember that writing with clarity is the paramount goal, but it’s not sufficient to hold your audience. But if you achieve clarity, you…Apr 22, 2021Apr 22, 2021
Eric PinckertBlockhead Buzzwords and Jobbernowl Jargon Can Cost BiglyMy First RodeoApr 1, 2021Apr 1, 2021
Eric PinckertThink and Cut Like a ScreenwriterPeople assume because they can read and talk, they can also write. Right? Wrong. Well correct in that there are subjects and verbs…Mar 25, 2021Mar 25, 2021
Eric PinckertThe IcebergTo communicate with precision and impact, focus on what you’re not saying.Mar 17, 2021Mar 17, 2021
Eric PinckertIt’s Time to Call B.S. on StorytellingOnce upon a time, people worked in a wide variety of noble occupations. Recently, however, lots of folks across all different sorts of…Jun 11, 2020Jun 11, 2020
