Eric PinckertAnacoluthonAnacoluthon — from the Greek anakolouthon, from an-: “not” and ἀκόλουθος akólouthos: “following”) is an unexpected discontinuity in the…5 min read·Jun 2, 2021----
Eric PinckertLook for the Silver LiningToo many nonfiction writers think that in order to be serious they should be as free of emotion as possible. This can make boring topics…4 min read·May 1, 2021----
Eric PinckertCopywriter’s Contrasts: A Page from the Wieden + Kennedy PlaybookRemember that writing with clarity is the paramount goal, but it’s not sufficient to hold your audience. But if you achieve clarity, you…2 min read·Apr 22, 2021----
Eric PinckertBlockhead Buzzwords and Jobbernowl Jargon Can Cost BiglyMy First Rodeo4 min read·Apr 1, 2021----
Eric PinckertThink and Cut Like a ScreenwriterPeople assume because they can read and talk, they can also write. Right? Wrong. Well correct in that there are subjects and verbs…5 min read·Mar 25, 2021----
Eric PinckertThe IcebergTo communicate with precision and impact, focus on what you’re not saying.4 min read·Mar 17, 2021----
Eric PinckertIt’s Time to Call B.S. on StorytellingOnce upon a time, people worked in a wide variety of noble occupations. Recently, however, lots of folks across all different sorts of…5 min read·Jun 11, 2020----